Advertising on National TV can get expensive.. you'll spend the most on Sunday Night Football,  American Idol also charges a lot, but the price is going down.  But, you know, there are a lot better things you could spend that money on. Like several houses, or thousands and thousands of bingo cards! Ad Age says for the 400 thousand plus, you would spend on Sunday Night Football, you could buy 218 tickets to the next Superbowl! You could get every kid in town a binder from Staples, or buy  over a thousand new TV's.