You can't say the words "Super" and "Bowl" together without the wrath of the Patriots, sorry, the NFL. So everyone says Big Game instead. Here is the Big Game commercial for H.E.B.

It stars Cowboy Troy. Do we need to say anything else?

According to the San Antonio Current, H.E.B. said, via press release, that they try to find the most unique and creative flovors across Texas tha have potentioal to become Primo Picks products.

Cory Basso, V.P. of marketing and advertising said..."We're committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas.  We’re on a mission, and Cowboy Troy's hip hop-country tunes provide a great backdrop for our Quest for Texas Best"