Kacey Musgraves Among Songwriters Featured in Coca Cola’s ‘Share a Coke’ Campaign
Last year Coca-Cola had us scrounging through their cans and bottles of soda to find our names... or a friend's name. In the latest rejuvenation of their "Share a Coke" campaign they've got us searching for our favorite lyrics.
According to Addage.com the new campaign is called "Share a Coke and a Song," will be supported by music-themed TV spots, social media and a summer-long experiential tour that begins with an event at this weekend's Final Four. The campaign will cover Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life, furthering the marketer's new "one-brand" strategy that unites multiple varieties together in the same marketing."
We already know our favorite GRAMMY winning East Texan, Kacey Musgraves "Follow your arrow" lyrics are featured. But if you're looking for someone else Coca-Cola says to click over to ShareaCoke.com, the official digital hub for this summer’s “Share a Coke and a Song” campaign.
Musgraves returns to Texas this September to play the State Texas State Fair.