Let me just begin by saying this is a real product as best as I can tell.  It's also a tremendous product with huge potential.  The marketing leaves something to desire.

Think of all the products we've bought in the past strictly because of a great marketing campaign.  Did we really need that iPad Air?  No, we have a gigantic phone in our hand.  But Apple convinced us all the cool kids were doing it.  There are also products we may never try because the marketing was awful.

Meet Liquipel, the product I could use in my life but will probably never buy because of this terrible mini infomercial.  It's supposed to be terrible, and they hit the nail on the head.