HEB Brings Texas Pride To Your Grocery Shopping Experience

Texas pride shines in every aisle at H-E-B, and some of the finds here are downright more Texan than a pair of cowboy boots.

Why This Matters

H-E-B is more than a grocery store. It's a cultural icon. Between over 6,000 locally sourced Texan products and programs like "Quest for Texas Best," they believe in, and represent, the pride and flavor of Texas and support local artisans.

A Store as Big as Texas Pride

H-E-B isn't just better than other grocery stores, H-E-B is in a class all its own. While national chains focus on speed and brand hype, H-E-B focuses on Texas pride.

What Makes H-E-B Special

From locally sourced, raw honey to hand crafted, homemade salsas, H-E-B's shelves carry the flavor of our culture over consumerism. You won't find Texas‑shaped tortilla chips or spicy ketchup from Whataburger at Kroger and unlike Walmart, H-E-B offers their homemade, fresh tortillas every day. That's the H-E-B difference.

Groceries that celebrate Texas soul

When you go to H-E-B, you're doing a lot more than shopping for groceries. You're celebrating Texas. Be it a chip in the shape of the state or cake flavored with soda, everything here has a sense of Texas pride. For that reason, the next time you're in Georgetown, Temple, Killeen, or anywhere across Texas, pick up a saddle scented candle, local made salsa, or snack for later, and perhaps you can sing "Deep in the Heart of Texas" as you shop.

Here are 7 of the most Texan things ever found: