
Texas’ Favorite Holiday Beverage Isn’t A Basic Choice
When I think of holiday beverages, I picture something warm and cozy- hot chocolate, apple cider, maybe even a mulled wine if I’m feeling fancy. And when it comes to the grown-up stuff, I expect winter flavors, heavy spices, something that makes sense when it’s cold outside. But this is Texas, and if there’s one thing I should know by now, it’s that we don't do basic drinks. So of course our most popular holiday cocktail isn’t basic, predictable, or even particularly wintry.
A new Google Trends analysis directly from Coffeeness looked at what festive drinks people across the country were searching for over the past year, capturing last season’s Christmas peak to figure out what everyone will be sipping this year. And while most states gravitated toward traditional cold-weather comfort drinks, Texas apparently had other plans- very brunch-adjacent plans.
How Texas Compares to the Rest of the Country
Across the U.S., the usual favorites dominated the data. Hot chocolate came out on top in thirteen states, proving once again that the classic still owns the holiday season. Apple cider kept its strong hold in several states, especially where apple orchards are practically a lifestyle.
READ MORE: How Pumpkin Spice and Pecan Define Fall in Texas
And then you have espresso martinis making a surprisingly strong seasonal showing, because some people really do want their caffeine and their cocktails at the same time.
Texas’ Most Popular Holiday Drink for 2025 Is… Seriously? This?
Meanwhile in Texas, the search interest took a turn that absolutely no one warned me about. Our most-searched holiday drink for 2025 is the Bellini. Yes, the peachy, bubbly, brunch-girlie cocktail. The drink that screams “I slept through breakfast but made it in time for alcohol.” The cocktail synonymous with Saturday patios, not Christmas morning.
had to reread the data, but I think it tracks. We’re not exactly out here huddled around fireplaces for seven months, so maybe it shouldn’t be shocking. Texans will drink iced coffee in a blizzard, eat tamales in tank tops, and turn on the heater and the AC in the same hour. A Bellini might be chaotic for the holidays, but it’s also extremely on brand for holiday season.
So while the rest of the country is keeping warm with hot cocoa, cider, and classic winter cocktails, Texas will be clinking glasses of peachy prosecco and pretending it’s totally normal. You can check out more here.
East Texas Drive Thru Christmas Light Parks (2025)
Gallery Credit: Lucky Larry, Mix 93-1
Winter Festival & Trail of Lights at Piney Park in Marshall, Texas
Gallery Credit: Lisa Lindsey



