Get A Sneak Peek At Joanna Gaines’ New Collectible Barbie Doll

From Fixer Upper to Barbie Girl...Joanna Gaines is a doll! Literally!

Joanna Gaines is Partnering with Mattel

According to People.com, Fixer Upper’s Joanna Gaines is partnering with Mattel for the Joanna Gaines Collectible Doll. The 47 year old design icon now has a doll in her likeness complete with flared blue jeans and flannel shirt.

The World of Barbie According to Joanna Gaines

Gaines told People.com that she grew up playing with Barbie dolls and she compared the experience with the world of design. The doll and three-story house can be found exclusively at Target.

The Joanna Gaines Barbie Townhouse

Gaines helped design the Joanna Barbie townhouse that has three floors, 5 rooms and over 40 arrangeable pieces of home decor. The house includes a living room and kitchen, bedroom, bathroom, sundeck, and a luxurious elevator. My examination of the house did not find any shiplap.

The Connection Between Barbie and Design

In a statement, Gaines said, “Growing up, the world of Barbie always felt to me like endless possibility. Honestly, design is much the same. It’s all about the freedom to channel creativity, imagination, and above all, play. We get to create spaces that reflect who we are, how we see the world, and our own personal feeling of home.”

The Joanna Gaines Barbie Will be Sold at Two Locations

As of this writing (9/26/25), you can pre-order the Joanna Gaines Collectible Barbie and Barbie Hearth & Hand with Magnolia Townhouse for $35 to $149.99. The items will officially be available on December 7 at Target.

Magnolia’s shops in Waco will have the items for sale in person in Waco, Texas beginning October 23rd during Silobration.

Silobration in Waco, Texas

Silobration is a yearly event in Waco at the Magnolia owned Silos near downtown Waco. The event includes food, music and vendors.