To live in a world that's silent, without all the good (and bad) sounds and noises that happen every second of every day is something I can't begin to imagine.  To just communicate on the street is nearly impossible, but one town chose to change that.

The cynical among us may point out that this is nothing more than a company hoping for a viral push, and to those people I'd say.... so what?  If your ad campaign can bring a grown man to tears, ad campaign or not, it's left it's mark.