Taco Bell has taken over the internet again, this time with an extremely "cheesy" marketing strategy. And when we say cheesy, we mean it.

In a campaign to promote their new Nacho Cheese Naked Chicken Chalupa, the fast food giant has developed a string of Billboards that dispense an unlimited supply of nacho cheese. Yes you read that right. A BILLBOARD THAT A DISPENSES FREE CHEESE.

The sad catch is that this innovative cheese dispenser won't be around forever, or in many locations. The first billboard goes up in Toronto on June 19th, right next to one of their stores. From 11:30 am - 2:30 pm, anyone can come load up on some cheese and put it on some tacos, salads, burgers, or just come stock up on some cheese to take home for later!

As of now, there are no pictures of the billboard. But keep an eye on Taco Bell social media for pictures and billboard locations.


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