YETI

Things are getting heated in cooler country after an NRA Foundation spokesman reported that Austin-based YETI is no longer doing business with the organization.

YETI tumblers are all the rage. Nevermind that an identical, generic version at Walmart costs TEN dollars and keeps the beverage just as cool for just as long. Dude's gotta have it and a sticker on their jacked-up, camo-colored, mud-riding-ready truck...

YETI coolers. Don't go outdoors without one!