Welcome back Peeps. I hardly missed ya!

It's not Easter without Peeps, and the puffy treat is back after a nine-month production hiatus. (We missed out on Halloween and Christmas Peeps due to the pandemic.)

According to Just Born, Quality Confections, Peeps Marshmallows are making their comeback just in time for spring and Easter.

Brand Manager for PEEPS, Caitlin Servian, said, “PEEPS is back and better than ever! We’re thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year. For nearly seven decades, PEEPS Marshmallow Candy has been a quintessential Easter staple.  Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra PEEPSONALITY at Easter!”

Peepsonality? Peeps lovers even have their own language.

According to the article, they'll be introducing a couple new flavors to the Peeps lineup including, PEEPS HOT TAMALES, described as a Fierce Cinnamon Flavored Marshmallow Chicks and the PEEPS Froot Loops Flavored Pop. Sounds yummy, right?

This sounds like it could be fun too: a new Easter tradition with Peeps as they'll be hosting their first weekly viral series where fans can show off their Peeps creations. It'll be called “PEEPSONALITY Live!”

Plus you can express your #PEEPSONALITY on social media this Spring by sharing their your peeps creations and tagging @PEEPSBRAND.

The article also mentions a special announcement set for mid-February, so it sounds like something big is in store that we'll know about soon. I'll keep my eyes on their socials in-case they let out an early peep about their plans.

So, are you a fan of Peeps? How many can you cram into your mouth at one time and say, "Chubby Bunny"? If you don't know the answer to that question, you need to grab a few packs of Peeps and do it for science right now.

KUSJ-FM logo
Enter your number to get our free mobile app

MORE: 11 of the Worst Marketing Blunders in History

More From KUSJ-FM