New Beer Commercial Conjures the Spirits of Elvis, Marilyn, Kurt Cobain and Even Tupac

The phrase may go, "Dead but not forgotten", but in this case it goes, "Alive and kicking".  At the very least, "Alive and drinking... beer".

The licensing rights in other countries must be a lot less stringent than they are in America, because there's no way the estate of all these (allegedly) dead celebrities would allow a beer company to dance on the graves of their legacies.