In 1998 the University of Mary Hardin-Baylor was the new face on the block in the world of NCAA athletics.  The football team had yet to take the field, and Belton, TX wasn't high on the list of football players looking to play college football.  

Fifteen years later UMHB has sent eight of its twelve athletic programs to the NCAA postseason and has won 26 conference titles in the American Southwest Conference.  The football team, now a powerhouse in DIII, will begin playing on the turf of their new, state-of-the-art, football stadium this coming fall.  With so much athletic success and  a new stadium to boast, it was time to upgrade the logo.

Bill Woodward of Woodward Creative Design got the call when UMHB athletic director Randy Mann was looking for a new logo for the university.  “We told him that we wanted an image that would convey a sense of honor and pride in a great tradition. We told him we wanted the Crusader to reflect the dedication and commitment of our student athletes, who devote many hours to prepare themselves to compete.”  At a press conference unveiling the new logo Mann continued, "We also told him we wanted an image that was strong and bold, that would remind our opponents that UMHB is a force to be reckoned with on the playing field.”