‘Change the Whirled’ While Eating Ben & Jerry’s Ice Cream
I can't think of anything better than a scoop of ice cream with an extra side of justice.
According to a press release from Ben & Jerry's, the company is releasing a new ice cream flavor called Change the Whirled in 2021 in the US. Change the Whirled will also be available to fans in Australia, the United Kingdom, Germany, Switzerland and the Netherlands.
The best part about this ice cream? It was inspired by social activist and former NFL player Colin Kaepernick. The ice cream company has been in Kaepernick's corner along with several other activists in ending racial injustice.
"I'm honored to partner with Ben & Jerry's on Change the Whirled," said Kaepernick. "Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free."
Kaepernick made headlines in 2016 while playing for the San Francisco 49ers when he decided to kneel during the national anthem. Some took his silent protest as a sign of disrespect to America and the military, but in reality the demonstration was to bring attention to systemic racism and police brutality.
The new non-dairy delicacy will feature caramel with fudge chips, graham cracker swirls, chocolate cookie swirls. Colin Kaepernick is vegan, and it was important to him that the ice cream be not only flavorful, but animal cruelty free. The best part about the new dessert is that Kaepernick is donating all of his proceeds to support the work of Know Your Rights Camp.
Kaepernick founded Know Your Rights Camp in Oakland, CA in 2016, and their mission is to advance the liberation and well-being of Black and Brown communities. As of 2020, there are 8 total camps. The Camp’s curriculum is designed around 10 points including that Black and Brown people have the rights to be free, healthy, brilliant, safe, loved, courageous, alive, trusted, educated, and to know their rights.
“Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice,” said Matthew McCarthy, CEO of Ben & Jerry’s. “Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that ‘love is at the root of our resistance. We have tremendous hope in what we can accomplish together,” he added.
So are you ready to Change the Whirled?
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